Mastercard - Farmer's Network
Written By Emma Maher
Akil Gibbons directed Mastercard’s “One Billion Beyond” campaign about a local small farmer Jackson Eustus in Tanzania successful use of the Mastercard Farmer’s Network.
Like smallholder farmers in many parts of Africa, Jackson Eustus, had no way of knowing whether he was being paid accurately for his beans, coffee, cassava, and other crops.
Mastercard piloted the Mastercard Farmers Network (MFN), a digital marketplace for smallholder farmers that gives them improved access to buyers and increased price transparency, and it has since expanded to Tanzania, Uganda, and beyond.
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